Why Locals Love Donut of Curiosity - ASHTA District 8
Nestled in the bustling heart of ASHTA District 8, Donut of Curiosity is not just a dessert spot—it’s a delightful journey into innovative artisan donuts that captivate both the eyes and the palate. Located on the Upper Ground at Lot 28 of SCBD Jakarta, this dessert restaurant redefines what a donut experience can be, blending exceptional craftsmanship with a playful, contemporary vibe.
From the moment you approach, the shop’s distinctive design sparks an immediate sense of wonder. Customers like Karina Adianto find themselves drawn in by the unique, quirky ambiance and the captivating pillar display showcasing an impressive variety of inventive flavors. Donut of Curiosity’s appeal lies in more than just aesthetics; it’s in every bite of their meticulously crafted donuts.
The donuts here are far from ordinary. They boast a perfect texture—never too hollow, never too dense—with a subtle chewiness that speaks to the quality of the dough and expert baking techniques. Whether it’s the richly indulgent butter caramel favored by Chad Weber or the intriguingly textured strawberry mochi donut celebrated by Chinee L, each flavor is thoughtfully conceived to offer a distinctive taste experience. The mochi filling is luxuriously generous, adding an unexpected layer of delight and a playful chewiness that complements the soft, freshly made dough.
While some patrons like Herin note that the pricing trends towards the premium, most agree that the craftsmanship and premium quality toppings justify this positioning. The variety of flavors caters to diverse moods and palates, ensuring there’s something special whether you crave sweet caramel decadence or a lighter, subtly sweet fruit flavor. Those intrigued by the adventurous often opt for recommended standouts like the pistachio-filled donut, even if it is a more divisive choice.
The experience extends beyond the donuts themselves. Evelyn L highlights a charming and unique ordering process with a quaint little menu book and a cozy ordering window, creating a personalized and engaging experience that makes you feel involved and valued. The packaging also stands out, elegantly designed to match the artisanal quality of the product inside—a detail that makes these donuts perfect for gifting or treating yourself with a sense of occasion.
Staff here are known for their warmth and helpfulness, complementing the overall atmosphere with attentive service that maintains a smooth, enjoyable rhythm to your visit. Whether you're a local or a curious visitor exploring SCBD’s vibrant culinary scene, Donut of Curiosity offers a perfectly balanced blend of creativity, quality, and friendly hospitality that leaves a lasting impression.
In short, Donut of Curiosity is a must-visit spot for dessert aficionados craving a fresh, playful take on donuts. It’s the kind of place that inspires you to pause, savor, and truly appreciate the details of an expertly crafted treat, all while surrounded by an environment as uniquely inviting as the flavors on your plate.
See the Space & Food
What Makes This Place Friendly
- Takeaway
- Dine-in
- Great dessert
- Halal food
- Quick bite
- Dessert
- Casual
- Cosy
- Trendy
- Groups
- Tourists
- University students
- Credit cards
- Debit cards
- NFC mobile payments
- Good for kids
- Paid parking lot
- Parking
Real Reviews from the Community
- Mar 13, 2026
The name itself tickled my curiosity. The design of the shop was super unique, too. The donuts were great. Although it was on the pricey side. But it's justified able because these are artisan donuts. Not the usual donat kampung style. The packaging was also designed really well The texture of the dough was perfect. Not too hollow, not too dense, a slight chewiness. The quality of their toppings ingredients was definitely on another level. Valrhona is my favourite. The thick chocolate was not too sweet, rich & velvety. The pistachio is pretty good, tasted like pistachio gelato. Tiramisu also nice, tasted like creamy mocha. The srikaya creme brulee was eggy & has crusty sugar topping at the top. Kurogoma mochi filled with sesame paste & chewy mochi. I will come back to try the other flavors! Too bad there was no seating for waiting area. There was a string line that forbid us to get a closer look to the donuts' display, which i think is a shame. The donuts display was not big/close enough for me to see the writing. So i think the design lay out didn't deliver well. Eye catching = yes, functional = no.
- Mar 8, 2026
Tried the butter caramel and the Cloud cakes strawberry. Quite good. The caramel butter was excellent. I'd like to try the pistachio next. The strawberry had a unique texture, and wasn't too sweet. I preferred the caramel butter by far, but still think he cloud cake is worth trying for the unique crispy texture wrapped in mochi.
- Mar 7, 2026
I personally really like the texture, chewiness and freshness from the dough was really the highlight. I tried their pistachio filling based on the recommendation from the staff, but personally not my favorite. Maybe next time will try the other. Price I think it’s expensive for a donut. But consider the place, maybe it’s a logical reason. Service was fast, in think they have ready made dough, just simply inject the fillings. Place was well decorated and inspiring curiosity. But no dine in as I understand. You can only grab and go.
- Feb 28, 2026
Extremely creative shop selling delicious donuts!!! Absolutely in love with the knotted design, it’s such an eye catching structure I couldn’t stop gawking over it . Apart from that, the donuts are very yummy!! There are several fancy flavors to suit whatever mood you’re in. Especially in love with the strawberry mochi one, the mochi filling is so generous I love! Staff are also helpful and kind. Wish there was a sitting corner tho. Went there several times and always had good experiences.
- Jan 17, 2026
As the name suggests, this donut shop instantly sparked my curiosity. Its quirky pillar display showcasing the wide range of flavors felt both unusual and inviting. Even the ordering process stood out, in a good way. We were handed a charming little menu book, guided through our choices, and then waited for our order at a small window in the shop, which made the whole experience feel unique. We decided on the Pistachio and the Caramel Butter donuts, and the Caramel Butter quickly stole the show. The donut itself was pillowy soft with a satisfying chew, topped with a glossy layer of sweet, salted caramel, dusted lightly with salt, and filled generously with rich, buttery cream. Every bite was indulgent and left us craving more. The Pistachio donut, on the other hand, offered a nutty kick with a surprisingly abundant filling that didn’t disappoint either. Looking forward to try other exciting flavors!
- Jan 12, 2026
⭐⭐⭐⭐⭐ Donut of Curiosity – Ashta My favorite donut shop, now dressed in full Christmas magic! Their festive decoration is absolutely charming — a whimsical holiday showcase wrapped in rich red velvet, adorned with lush garlands, sparkling ornaments, and a dramatic oversized bow with a golden bell. It instantly sets the mood and brings an imaginative seasonal touch to the space. This December, they’re introducing their Cruller Series, and I’m genuinely impressed. They’re the first to bring a proper cruller to Jakarta — similar to churros in appearance but completely different in texture. Made from fried choux, the cruller is light, airy, delicately crisp, with deep ridges and a tender, almost custardy interior. Subtly buttery, lightly sweet, and wonderfully addictive. Cinnamon Sugar The classic, coated with cinnamon caster sugar — warm, comforting, and the first one you should try. Maple & Beef A playful return of their signature Maple & Beef Bacon donut, now in crispy cruller form. Smoky beef bacon with fragrant maple notes — my first savory cruller, and surprisingly delicious. Lemon Glaze Bright, zesty, and refreshing with real lemon zest. Dark Chocolate Rich dark chocolate ganache with crispy cereal — indulgence in every bite. Almond Crisp & Caramel My number one favorite! Caramel cream–filled, glazed with Dulcey chocolate, and topped with roasted almonds. Toasty, nutty, rich, and unbelievably good. Pistachio Crunchy cruller glazed with pistachio paste, sprinkled with pistachios, and filled with real pistachio cream. Pure, authentic pistachio goodness — no artificial flavoring at all. A beautifully executed festive menu and an exciting new series that truly showcases their creativity. Always a pleasure coming back — highly recommended!
- Nov 30, 2025
The most delicious donut that I have ever eat but it's not as crispy as I imagine. I love the lemon glaze, the topping is top notch
- Nov 29, 2025
My favorite is the maple & beef! No debat! Their pistachio is good and overall their sweet doughnuts are full of flavour with nice texture. But I really love their savoury doughnut. The waiting line might be long, but they open several times of batches that you can choose. Based on my experience, come around 1PM on weekdays, the queue is not that long. And if you work around the area, you can take the last batches before you go home.